Making Radio
Edited by Steve Ahern
The essential handbook for anyone training to work in commercial, public or community radio, now thoroughly updated to reflect the digitalisation of the industry. A practical guide to working in radio
Description
Making radio programs gets into your blood: it's one of the most stimulating jobs in the world, in a fast-moving industry, at the cutting edge of new technology.
Making Radio is a practical guide for anyone who wants to learn how to make good radio. It examines the key roles in radio: announcing, presenting, research, copywriting, producing, marketing and promotions. It also outlines what is involved in creating different types of radio programs: news and current affairs, talkback, comedy and features. Legal and regulatory constraints are explained, as are the commercial imperatives of the radio industry.
The second edition of this widely used industry reference and student text has been fully updated to reflect the impact of digital technology on the radio world, including podcasting, multimedia devices and internet radio.
With contributions from industry experts, Making Radio should be at the side of every radio professional.
About the Author
Steve Ahern is Director of Radio at the Australian Film Television and Radio School. He has worked in Radio for nearly 30 years in all sectors of the Australian radio industry: community, ABC and commercial radio. He has been a reporter, producer and presenter, as well as a programmer and manager.
Making Radio Seminars
Steve regularly conducts seminars and speaks at conferences around the world. To book Steve for a conference speech or seminar see contacts.
Recent successful international seminars conducted by Steve have been: a course called ‘Managing Radio in the Digital Age’ for the South African Broadcasting Corporation; a digital radio seminar for RTE Ireland called ‘Radio 2.0;’ Making Radio conference sessions in Mumbai; and a ‘Selling Radio’ presentation in Bangalore.
Making Great Radio: Tips and Tricks from Steve
ISBN: 9781741149128
Australian Publication: August 2006, Edition: 2, Publisher: Allen & Unwin
